Our Story · Est. 2018
A neighborhood butcher shop, modernized.
Founded 2018
Location San Diego, CA 92104
Cuts in the case 39
Partner farms 3
Team 6 on the roster
We started with one rule — don't sell anything you wouldn't cook for your own family. Eight years later, that's still the only one we follow without exception.
The first month, we sold twelve cuts.
Not twelve a day. Twelve total. Tomás kept the lights on by working nights at his old kitchen and letting the dry-aging cabinet earn its keep slowly — every steak that came out of it took 28 days, and there was no shortcut for that.
Things shifted when chefs from neighboring restaurants started stopping by on their days off. They knew what dry-aged ribeye was supposed to taste like, and they were finding it within walking distance instead of making the drive to the meatpacking district. They told people. Those people told people.
“We're not trying to be the cheapest. We're trying to be the cut you remember three weeks later.”
By the end of year one, the shop had outgrown the cabinet. By our second year we were buying directly from a single ranch out in Ramona, and by the fourth we'd doubled the floor space and hired our second butcher. We've kept growing — but slowly, deliberately, the way you'd age a brisket. The shop today is recognizably the same place. Just with more cuts in the case.
A timeline of cuts.
Pick a year. Every one of these started as a conversation across the counter.
39 cuts, 6 staff
Sourced from 3 partner farms, hand-cut to order, never sitting more than 36 hours. Same rule as the first week.
Six rules we don't break.
Hand-cut to order
Nothing pre-cut and shrink-wrapped. You order it, we cut it. The case looks full because it has to — but every steak on your counter was sliced after you walked in.
Whole-animal buying
We buy whole animals from the farms we work with and break them down ourselves. That means the unglamorous cuts get the same attention as the ribeyes. Nothing wasted.
Never frozen
If it's in our case, it's been refrigerated — not frozen — and it's been there less than 36 hours. Whatever doesn't sell by then goes to the charcuterie counter or the staff fridge. Full stop.
Source you can name
Every cut traces back to the farm or ranch it came from. Ask anyone behind the counter — they'll give you the name, the town, and what the animal ate.
Honest pricing
We charge what good meat costs. No loss-leader specials, no markups designed to be marked back down. The price on the tag is the price.
Teach the technique
You spent $90 on a tomahawk. We're not going to let you cook it wrong. Every order comes with cooking notes, and anyone at the counter will walk you through any cut before you leave.
The people behind the case.
When you walk in on a Saturday morning, these are the faces you'll meet at the counter, with 2 more on the roster behind them. Any of us will cut you a sample if you ask.
Trained in New York steakhouse kitchens, then nine years as head butcher at a Beverly Hills steakhouse before opening EliteCuts.
Cut of choice: Bone-in côte de boeuf, 28-day aged.
Joined in 2021 from a Lyon-trained background. Runs the charcuterie program — house-cured saucisson, lardo, bresaola.
Cut of choice: Pork shoulder, 12 hours over oak.
Former chef de cuisine, now spends most of her week on the road visiting farms. Knows every rancher we buy from by their dog's name.
Cut of choice: Skirt steak, hot pan, two minutes a side.
Started as a Saturday hire in 2022, now runs the front counter on weekends. Will absolutely talk you out of overcooking your wagyu.
Cut of choice: Hanger steak, marinated 24 hours.
Sources you can name.
We don't work with distributors. These are the 3 farms behind everything in the case — we've walked their land, met their animals, and shaken hands on the deal.
Hartwell Ranch
Family-run since 1962. They raise Black Angus on 4,000 acres of Ramona grassland and finish on a corn-and-barley blend for 120 days. We buy whole carcasses, never less.
Wildwood Farm
Heritage Berkshire pork, pasture-raised on 80 acres of oak savannah outside Julian. The hogs forage acorns most of the year. That's why the fat tastes the way it does.
Sunridge Farm
Free-range heritage chickens raised on 60 acres of sage scrubland outside Escondido. No antibiotics, no confinement — the birds forage year-round, and the flavor shows it. We take whole-bird delivery every Tuesday and break them down ourselves.
Eight years in
The shop, by the numbers.
Come say hi
The counter's open.
The best way to understand what we do is to walk in and ask. No appointment, no obligation — we'll cut you a sample of whatever's looking good that day.
San Diego, CA 92104
The rest of the story is behind the counter.
Every chapter above started with someone walking in with a question. Tue–Sun at 3045 30th Street — bring yours.
Shop the counter